Using Customer Reviews In Your SEO

 Aug, 16 - 2021   Customer FeedbackMarketingTips

With more people taking their purchasing habits online, the internet is turning into a virtual space for mad dash sales of businesses calling the attention of customers with banner ads and flashy promo deals. Business owners are becoming more competitive in finding ways to get to the top of search rankings.

One way you can improve your visibility is by utilising customer reviews. Think about it: after a customer receives the best specs for a product, sees its features, finds out about add-ons and calculates promo discounts, they finally ask, “But is it right for me?” This is when they once again do another search to find reviews from people that match their lifestyle, demographic, which will give them honest and sincere testimonials about your business.

So be smart about what you can do with your customer reviews. Here are some tips:

  • Use proper review platforms that have a wide reach, such as Facebook Reviews and Google My Business. If your local area or specific industry has its own review platform, use that, too. Review platforms help your business and let customer feedback land in search results.
  • Engage with reviews and analyse customer language. You might discover words and phrases being used by your customers to describe your business, which you can turn into keywords for your SEO. Respond to the reviews to show your gratitude and let readers know how you value your customers.
  • Automate your processes. There are many online tools and services to help you better analyse your performance, and King Kong SEO reviews will optimise it for you.

The more reviews and the higher your ratings, the more visible you will be in the search results, and you won’t have a difficult time competing in the virtual space.

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