The age of the internet has resulted in a lot of changes for media. Certain forms fell out of favor, while others became en vogue. However, illustrators like Maria Rabinky have stayed in demand throughout it all, due to the power and importance of illustrations.
On a conceptual basis, illustrations are one of the oldest forms of communication. It came before text, and never went away, instead becoming a complimentary piece to text, especially for longer, more complex instances.
Illustrations, as defined by the Merriam-Webster dictionary, are about making something clear by giving it or serving as an example for it, as well as to provide visual features that explain and/or decorate. The idea behind illustrations, simply put, is to show something so that it’s clearer.
Illustrations have been around since before pint. New media, like cinema showed up, followed by animation, which did diminish the use of illustrations for a little bit.
But now, they’re back in force. Websites, branding, UI design, all of these are reliant on illustrations to really work, because a product, a service, or a brand can’t really be marketed with just information. They need something to get attention and clear things up.
One of the things illustrations are best at is getting people’s attention.
In an age when people browse through hundreds of web pages and sift through mountains of information, standing out is all the more important. Illustrations are great when you need to introduce something, or direct someone’s attention to something that you deem is important.
Making a point
Good illustration goes with text like peanut butter and jelly, or ham and cheese.
Point is, illustrations are great for complimenting text, supporting the written word while also providing some interesting visual flair and emphasizing what’s most important and relevant. Since an illustration is more suggestive than explicit, it also entices people to read text to get a clearer picture. One compliments the other, and vice versa.
On top of that, imagery, shapes and colors in an illustration are great for evoking emotions. People don’t want to be told what to do, they want to see something thought-provoking, like art from Maria Rabinky, and then let their mind dwell on it.