The Importance Of Customer Reviews

 Mar, 09 - 2020   BusinessEcommerceMarketingWeb Apps


The internet has made acquiring the information that we want easier than ever. It’s gone from a place for just posting stuff to a forum where people can talk about products, services, companies, and evaluate them based on information they get from other customers who share their dispositions.

It’s easy to say that King Kong agency reviews are important, because they are, but data really helps highlight the reality of the situation. Statistics show how customers behave how people behave before using services and/or buying products, and after, which can help organizations plan improvements.

Who’s reading online reviews?

According to data from 2017, a customer will have to go through an average of seven reviews before actually trusting a business or brand; which is a huge jump from the preceding year. On top of that, 90% of all customers use online reviews as part of their study at products and services. Basically, everyone’s reading online reviews.

What’s the point?

In this day and age, just informing customers about how available a product or service is isn’t enough: customers want information from other customers too. On the other end of the scale, the fields of public services, hospitality, human resources, retail, and healthcare have all used customer reviews to improve their operational strategies.

Reviews don’t just influence how people think and how they decide, they can also improve a company’s or brand’s credibility. Reviews can gain customer trust, and they encourage interaction, which, in turn, improves profits. There’s a reason those King Kong agency reviews matter.

According to BrightLocal’s data from 2017, 68% of all online shoppers are more likely to interact with businesses that have a lot of positive reviews, with 93% using reviews to see whether or not a business is reputable.

The bad?

Studies show that customers are more likely to drop reviews after bad experiences than good ones. That’s why they’re to be avoided. According to Review Trackers (2018), 94% of customers avoid businesses based on their negative reviews, with hotels, doctor’s offices, hospitals, hair salons, and restaurants being the ones that get hit with the effects the most.

On the flip side, negative reviews aren’t exactly a bad thing. According to Small Business Trends state that negative reviews can increase sales as they drive up product awareness, kind of how the old saying says there’s no such thing as bad publicity. Data shows that customers are most likely to go for a product or a service when their rating (on a five-point scale) is at 4.0-4.7, before dropping as it gets closer to a perfect 5.0, showing that a perfect review history is not desirable for businesses.

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