The Changing Digital Marketing Landscape Of Thailand

 Jul, 19 - 2018   Marketing


The number one country when it comes to mobile internet usage is Thailand. It is amazing how the nation has come so far with constructions left and right, accommodations like modern 5 star hotel in Sukhumvit and the booming business centres. Innovation has come a long way in Thailand because majority can afford a desktop and most people go online using their mobile devices. In fact, it is included in the top 10 country with highest watch time in YouTube.

It is expected that in the coming years, the line that separate the online marketing from offline marketing will finally disappear. For now there are still a few traces of traditional marketing used by businesses but they are already turning into digital. Experts predict this line will slowly blur until such time when it no longer exist. One big proof is the increase in the number of Thais that are already connected online. Last year, it was surveyed that 42 million Thais are connected to the internet which makes up 60 per cent of the total population. The increase is greatly contributed by the popularity of smartphones.

Mobile web plays a very big part of our everyday lives and as consumers it is only right that brands should strategize with this in focus. In Thailand, around 70 per cent of the population is using smartphones and annually the industry is sells 15 million units of these smart devices. This is why many brands are taking the initiative by reaching their customers through launching their own applications.

Developing apps are not a cheap feat especially for small businesses therefore progressive web apps come into the rescue. This ensures that consumers get the same experience as using an app but brands don’t have to invest much into a developer. Furthermore, consumers are not obliged to install web apps on their mobile devices. When they need to look for a modern 5 star hotel in Sukhumvit, they can choose among a number of web apps that provide a marketplace for accommodations all over the country without having to install an actual booking application.

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