Companies like King Kong are always looking for ways to improve their operations, their King Kong SEO reviews or whatnot, and, recently, responsive websites have become the must-have thing. Even Google’s been percolating the benefits of the format.
According to Statistica, smartphones account for 48.9% of all website traffic, and that number is expected to go up as developing countries gain access to the internet using cheap and easily available smartphone, and as more people opt for the convenience of tablets and smartphones.
Way back in 2015, Google stated that it would be favouring responsive sites, and has gotten much out of it. The company’s choice not only let them measure and track site optimization better, but also made it easier to tweak the site to ensure optimization.
What are they?
Progressive web apps combine the best of mobile apps and responsive sites into a neat little package. They’re reliable, with no crashing, load as fast as a downloaded app thanks to local caching, and are extremely effective at ensuring engagement. Google even went so far as to provide tools and references for businesses in order to make sure that their apps are properly progressive, just like they did with sites.
It’s been a huge help to site owners, like King Kong SEO reviews, with many making good use of Google’s data. Even smaller businesses can do it now.
Why have them?
Progressive web apps are a great choice, as they allow even small businesses to provide the power of a native app to their customers. A PWA provides the user with an app-like UI, minimal load times, the stability and utility of offline apps, and notifications and geolocation, all using a button on a smartphone or a tablet, allowing companies to keep themselves in their customers’ heads.
They’re cheaper too.
An app built from scratch can cost thousands, while PWA can just be added to a website’s existing structure. Sure, it might not be available for all platforms yet, but it only really needs a few clicks and a bit of customization to get working, compared to the months of labour that apps usually end up needing.