In this lifetime, mobile technology has gone from being a mere twinkle in Silicon Valley to a central element in almost everyone’s life. Mobile users are not simply using their gadgets to search for videos; they are using the smart phone to look at possible purchases and complete transactions, too. In order to target mobile customers, online businesses make use of mobile apps for marketing.
It makes sense for a business to invest in app marketing to reach consumers where they are. App marketing is extremely versatile because it allows marketers to increase their reach in the best possible way that will suit their marketing needs and goals. On the granular end of the in-app target spectrum is geofencing that enables virtual geographic boundaries to be drawn. Today geofencing has moved from being an expensive commercial app to a consumer application.
Geofencing draws a virtual fence where the app is eligible to be shown. Boundaries are draw around competitors, places that are relevant to the business and places where the target audience shows affinity with the customer base. When geofencing was first introduced, many people were sceptical about the idea because why would they allow an app to track their present location? However, add placements that focus on brand awareness are the marketing solution that suits many businesses.
Before you establish a mobile strategy for the business, it is important to ensure that the website design is responsive so that it can easily adjust to the smaller screen size of mobile gadgets. It is also critical for the pages to load quickly and seamlessly with a navigation that is user friendly. With responsive web design, you are can be assured that mobile users will easily find your site no matter the device they are using.
If your hotel, restaurant, café, bar, club or lifestyle products are about to be launched, you certainly need marketing agency in Bangkok for the right marketing solutions. Gaining brand awareness is important but it is not enough. There must be well-planned marketing and communication activities for consistent brand exposure. Target audiencemust be reached at all times no matter where they are through mobile apps.