Customer reviews are considered valuable social proof for consumers who want to make a confident purchase decision. A significant amount of customer reviews is based on personal experiences with a brand. The reviews usually end up as an overall rating that tells consumers whether to invest in the brand or go to the competitor.
For many businesses, encouraging customers to leave a review can be difficult. A good strategy is to provide customers with an exceptional experience with the brand and show them that their opinion is valued. When the process of requesting for reviews is done correctly, it can become a consistent cycle that will provide the business with visual social proof.
One of the best practices to encourage customer reviews is to have a presence on reputable review sites. Before asking customers to leave their feedback, it is important for the brand to have a listing on popular review sites. The most notable places where customers are more likely to leave a review are Google and Facebook that hold a combined 76% of all reviews.
There are also plenty of trusted review sites that will be worthy of a listing but you will need to make research on which sites are worth the time. It is also important to be diligent in maintaining an online presence by ensuring that the details provided like contact information, business hours, and location are updated.
You will surely come across several king kong agency reviews on the most popular review sites. Keep in mind that these reviews provide a deeper insight into how the digital marketing agency helps a brand stand out and attract a growing customer base.