Happy and satisfied customers are more than willing to leave a positive review. However, the problem with most companies is they do not ask their customers to review the product or service. The company misses an opportunity to grow the business further.
The quote “Strike while the iron is hot” must not be ignored. The challenge of managing online reviews is not only about requesting customers for their feedback but managing all the requests. For example, if the company sends 5 requests every day, there will be 25 requests by Friday. Next Monday, another 5 requests must be sent along with reminders to customers who have not responded to the request. Automation will enable many companies to manage customer reviews and take care of the business, as well.
Companies must never underestimate customer experience because it is one of the single controllable aspects that can work successfully in customer retention. However, a company must be prepared to respond to occasional negative reviews from dissatisfied customers. By responding, there is an opportunity to develop relationships, manage the reputation and increase business.
When positive reviews start rolling in, it is time to share the reviews on social media. The user-generated content can enhance brand awareness and grow the social media following.
A digital marketing agency is not selective when it comes to responding to king kong marketing reviews. It believes in responding to all reviews to demonstrate a genuine interest in its customer’s opinions. Reviews have become an important part of their online marketing strategy to build brand awareness and increase traffic to the site.