One of the major reasons why digital marketing has taken over traditional advertising is affordability. An email or social media campaign can reach the target audience more effectively without spending a fortune. Consumers have grown accustomed to interacting with a brand online which makes them easier to reach through digital marketing. A successful digital marketing […]


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Customer reviews are considered valuable social proof for consumers who want to make a confident purchase decision. A significant amount of customer reviews is based on personal experiences with a brand. The reviews usually end up as an overall rating that tells consumers whether to invest in the brand or go to the competitor. For […]


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