Using search engine optimization or SEO as an element to the online marketing strategy is nothing new but SEO has transitioned from keyword-stuffed content to user experience. However, it does not mean that keywords are no longer important; they just need to be strategically utilized in content marketing strategy. Customers share their experiences through reviews. […]
The technology sector harnesses the power of online customer reviews to attract attention to a new app or software and build a community of users. Aside from being a crucial source of information, reviews influence the app’s ranking in app store search results. When requesting for reviews, it makes sense to ask those who have […]
Happy and satisfied customers are more than willing to leave a positive review. However, the problem with most companies is they do not ask their customers to review the product or service. The company misses an opportunity to grow the business further. The quote “Strike while the iron is hot” must not be ignored. The […]
Digital marketing is a key part of any business operating today, due to how much time people spend online and how reliant they are on the internet to find things that they need and/or want. Naturally, it means that a business has a lot to gain from engaging in digital marketing, more than just being […]
Less-than-truckload (LTL) shipping is usually the preferred choice for cross-border freight shipments that do not require full truckload (FTL) because of the lesser costs of the shipping process. It is typical for multiple shippers to combine smaller loads to create a full truckload for efficiency and cost-effectiveness. Payment for transport will depend on the space […]
One of the major reasons why digital marketing has taken over traditional advertising is affordability. An email or social media campaign can reach the target audience more effectively without spending a fortune. Consumers have grown accustomed to interacting with a brand online which makes them easier to reach through digital marketing. A successful digital marketing […]
Customer reviews are considered valuable social proof for consumers who want to make a confident purchase decision. A significant amount of customer reviews is based on personal experiences with a brand. The reviews usually end up as an overall rating that tells consumers whether to invest in the brand or go to the competitor. For […]
